We are a non-profit oriented association developed to create awareness for HCI and UX in Malaysia. We are also a community of professionals interested in research, education and the practical applications of HCI. We enable our members to create and shape how people interact with technology and understand how technologies have impacts on people’s lives.

We conduct various user research and UX methods to co-create business and government solutions with the participation of stakeholders. We discover usability issues and offer UX strategy to organisations when dealing with interfaces and interaction in physical and digital world. We advise companies and government agencies by discovering useful and impactful co-design innovations.

We also do research on numerous topics to explore and design the best ways possible for people to experience technology. We welcome variety of approaches to solve complex problems.